We had an old box from Cracker Barrel laying around something like this:
Mark decided it would be perfect for matchbox cars. He used a watered down acrylic paint on the top, the wood really soaked it in. He drew the logo with pen and watercolor colored pencils, and modge-podged it on. Then he sprayed the entire box in a glossy clear coat.
Our little guy loves it, his favorite thing is to make a ramp for the cars with it